Local Customers. Direct Results.

---

You may be saying to yourself: “wait a minute, I thought print was dead” — but here’s the thing: people still check their mailboxes every day. In an era where every business fights for eyeballs online, EDDM gives you physical dominance in your local market. Here’s why it’s still a smart investment:

• Low digital saturation & less noise
  Online ad feeds are overflowing with messages. With EDDM, your mailer lands in a stack of exactly one (or a few). You bypass ad blockers, social algorithms, and ad fatigue.
   
• Guaranteed presence, no house list needed
  You don’t need to own (or rent) a mailing list. EDDM allows you to reach all residential addresses in targeted postal routes. You cast a wide net locally without the list-management headaches.
   
• High memorability & tactile impact
  A physical postcard your prospect holds is harder to ignore than a banner ad. It gets a second glance, may sit on the kitchen counter, and reinforces your brand more than a fleeting click.
   
• Better cost control for local reach
  Since you define postal routes (by ZIP, carrier route, or neighborhood), you control your audience size and cost. You can test small drops, scale up, or be hyper-targeted.
   
• Bridges offline + online
  Use QR codes, unique promo codes, and dedicated landing pages. That lets you track results and tie your offline mail to online conversions, so you get measurable ROI.
   
• Consistency wins over one-offs
  The magic of direct mail often comes with repeated exposure. Over multiple drops, your brand “wears in” — people see you, remember you, trust you.
  
  The brutal truth is EDDM may seem “old school” at first glance — but because many businesses neglect it, it offers you an edge. It’s not about nostalgia: it’s about occupying space in the real world, connecting directly with households, and layering touches that digital alone can’t achieve. We aren't recommending that direct mail marketing be your only strategy, but rather one of your many channels in an integrated marketing approach. We're here to help you get targeted on what exactly that means for you!

1. Define your goal & target area
   Pick what you want to accomplish (new customers, seasonal deals, awareness) and select which neighborhoods, ZIP codes, or USPS carrier routes to hit.
    
2. Choose your mail piece format & creative
   Select a postcard size or flat format, design your layout (offer, headline, visuals, call to action), and choose whether to include QR codes or promo codes.
    
3. Validate compliance with USPS EDDM rules
   We check that your mail piece meets size, weight, indicia, bundling, and labeling requirements so your campaign is USPS-approved.
    
4. Bundle & prepare for mailing
   We print, stack, bundle, and label your mailers by postal route. Everything is organized according to the postal unit’s guidelines for delivery.
    
5. Drop off at USPS entry point
   We transport your bundles to the correct entry point (post office or processing facility) for that mailing route.
    
6. Mail hits mailboxes & prospects see your offer
   Your postcards arrive at homes in the targeted routes. Recipients see your message in their daily mail.
    
7. Track, analyze & optimize
   Using promo codes, unique URLs, landing pages, or QR scans, you can measure responses and conversions. You can review results and make adjustments for your next drop to maximize ROI.